11 K-IP Lineup
Flagship IP, direct licensing, K-Content, and in-negotiation — 11 IPs across 4 operational categories.
About The 22-Year Licensing Agency
The 22-Year Licensing Agency
Connecting K-Content IP to the Globe
Character Link Inc. was founded in 2014 and incorporated in 2023. A hybrid agency combining K-art artist identity with 22 years of licensing veteran operations.
Identity
The artist's identity,
Portfolio Verified Structure
The artist's identity,
the licensing veteran's execution
CEO Cho Taeyeon operates 76 artworks under the pen name Blue Soleilayer, and at the same time is a 22-year licensing operations veteran — Sonokong 10 years + Character Link 10 years.
We handle IP with the sensibility of an artist, and we close deals with the execution of a licensee.
12 Verified Contracts
Active and pending-signature alike — every licensing operation is backed by contracts and verifiable records.
Hybrid Identity
K-art artist (Blue Soleilayer, 25 gallery exhibitions across 15 countries) + 22-year licensing veteran (Sonokong 10 yrs + Character Link 10 yrs).
Two Sides
Artist Identity × Licensing Execution
Two axes within one person. Only numbers measurable on a single line.
Artist Identity — Blue Soleilayer
- 76 Dalli / Moonshadow artworks
- 25 global exhibitions (2015-2025)
- 15 countries (Asia, Europe, Middle East)
- 11 years of artist practice (2014-)
Galleries, art books, LED media walls, art fairs (KIAF, Madrid, Beijing).
Licensing Execution — 22-Year Veteran
- 22 years of licensing (Sonokong 10 + CL 12)
- 11 IP portfolio (flagship + K-Content)
- 31 global buyer pool
- 881 cumulative licensing deals (10 yrs + 10 yrs)
- KRW 25.15B cumulative volume (17.3B + 7.85B)
Sonokong 543 deals · KRW 17.3B + Character Link 338 deals · KRW 7.85B.
Collab Cases
Cafe · Apparel Department Store Cases
Two representative collaborations — click any card to view in full size.
Photoism · 2024
Cafe · Merchandise Collaboration
IP Jageunkong
Jageunkong character frames and merchandise placed in 200+ Photoism booths nationwide. Operated under MG + running royalty structure.
Hyundai Department Store · 2022
Apparel · Department Store Collaboration
IP Jageunkong
Sinchon Hyundai Department Store pop-up + apparel line collaboration. A fusion store of artwork, character, and lifestyle.
Gallery
Gallery — Artworks · Exhibitions · Campaigns
Click any photo to view at full size (press ESC to close).
Dalli in Moonshadow collection Blue Soleilayer · 2014- 
Gallery Exhibition Dalli in Moonshadow 
Art Book Release Blue Soleilayer collection 
Dalli Character Signature Blue Soleilayer 
SNS Campaign Jellybear 
Gallery Exhibition Madrid · 2025 
Merchandise Collection Jageunkong pop-up 
MD Collaboration CGV · 2024 
Dalli IP Collection Moonshadow series 
Dalli in Moonshadow 2026 catalog release Timeline
Timeline — 12 Milestones
From joining Sonokong to operating 11 IPs — Artist (yellow) · Business (blue) · Endorsement (beige).
- 2003
Joined Sonokong
CEO Cho Taeyeon begins 22-year licensing career as Content Licensing Division Head.
Business - 2013
SBA Juror
Begins service as K-Content juror for Seoul Business Agency.
Endorsement - 2014
Character Link Founded
Sole founder, sole proprietor entity.
Business - 2015
Year One of Global Expansion
Dubai BES · Hong Kong MAMA · Tokyo — simultaneous debut in 3 cities.
Artist - 2017
Las Vegas Licensing Expo
North American Licensing Expo entry (Las Vegas).
Artist - 2018
Gwangju GICON · KOCCA Jury Service
Simultaneous appointment to Gwangju GICON and KOCCA jury rounds.
Endorsement - 2019
KOCCA Juror
Appointed K-Content juror by Korea Creative Content Agency.
Endorsement - 2020
BTS Merchandise · Jellybear Global Master
BTS licensing + Jellybear global master agreement signed.
Business - 2022
Jageunkong Sinchon Hyundai Pop-up
Sinchon Hyundai Department Store pop-up + simultaneous Madrid entry.
Artist - 2023
Character Link Incorporated
Corporate conversion (business reg. no. 722-86-02854).
Business - 2023
Character Designers Association Director
Appointed Director of Korea Character Designers Association.
Endorsement - 2024
3 Simultaneous Global Master Deals
Dalli · Posteller · Toing Toshu global master agreements signed simultaneously.
Business - 2024
VIDAK Art & Design Committee Chair
Appointed Art & Design Committee Chair of the Korea Visual Information Design Association.
Endorsement - 2025
Simultaneous Entry into 12 Countries
Madrid · Saudi Arabia · Türkiye · Poland — 12-country round.
Artist - 2026
11 IP Portfolio in Operation
Operating 12 active domestic + overseas contracts and a 31-buyer pool.
Business
Global Reach
25 Global Exhibitions · 15 Countries
CEO Cho Taeyeon (Blue Soleilayer) — 25 cumulative gallery exhibitions across 15 countries in Korea, the US, Japan, Europe, and the Middle East.
2015~2018
2019~2022
2023~2025
HQ Seoul
CEO
Cho Taeyeon — Artist + Licensee + Juror
Blue Soleilayer (76 artworks) · 10 years as a Sonokong licensee handling 67 IPs and 543 deals · KOCCA juror.
A three-axis identity setting the global standard for K-IP operations.
Licensing Proposal · Meeting Request
For new licensing or collaboration proposals, please review our company profile first and contact the CEO.